Project
INTRODUCTION
Brand story
Anthony spend over 20 years working as an electrical engineer for London Underground, working his way up into senior roles and later supporting his colleagues as a union lead.
Growing up during the 1989 UK recession, Anthony experienced first-hand the harsh realities of housing instability. His family face homelessness and poverty, and by the age of twelve, he had lost his mother. In the years that followed, he endured the tragic loss of his father and both brothers to addiction.
Rather than being confined to this cycle of trauma, Anthony used this as a turning point. Drawing on his experience, and with the support of his partner, he built a stable life, turning his focus to provide positive social impact.
That mission is at the heart of Ashleigh Homes. The company is driven to restore run-down properties and transform them into accessible, sustainable, high-quality homes and co-living spaces. By doing so, Ashleigh Homes aims to give families the security they need to grow, thrive and enjoy a better quality of life - while helping to build stronger, more vibrant communities for the future.
Brief
Craft a brand identity that truly reflects Anthony’s vision: a modern and purpose driven approach to property investment and development, grounded in values and care to help young people have a nice place to live.
The name ‘Ashleigh’ is rooted in family heritage, inspired by the Ash tree - a light, resilient species often associated with strength, renewal and growth. This connection brings a sense of meaning and authenticity to the brand. From the outset, we defined Ashleigh Homes as modern, calm and welcoming.
and visually communicate the company’s purpose and personality - inspiring trust among investors and inspiring tenants to thrive in a nice home.
Outcome
At the heart of the concept is hygge home: balancing structure with warmth, clean lines with comfort. We paired simple geometric shapes with confident typography, supported by a neutral, calming colour palette — with a nod to Scandinavian interior design - to create an identity that feels professional, contemporary and reassuring.
Logo Design
