Last updated: June 2026

Tigerdot™ is a brand strategy and design studio founded and operated by Victoria How, based in Hertfordshire, UK. We take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or engage with our services.

This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Data Controller: Tigerdot™

Trading name: Tigerdot™

Based in: Hertfordshire, United Kingdom

Email: hello@tigerdot.co.uk

Website: www.tigerdot.co.uk

If you have any questions about how we handle your data, please contact us at the email above.

2. What Data We Collect

We may collect the following types of personal data:

a) Information you provide directly

• Your name and email address when you contact us via our website or email

• Your phone number and business details if you share them during enquiries or onboarding

• Project briefs, files, and information you share when working with us

• Payment details processed securely via our third-party payment provider (we do not store card data)

b) Information collected automatically

• IP address and browser type when you visit our website

• Pages visited, time spent on site, and referring URLs (via analytics tools)

• Cookie data — see our Cookie Policy below

c) Information from third parties

• If you contact us via LinkedIn or social media, we may receive information shared through those platforms

3. How We Use Your Data

We use your personal data only for legitimate purposes and only where we have a lawful basis to do so. Specifically:

• To respond to your enquiries and communicate about potential or active projects

• To deliver brand strategy, design, and digital services you have engaged us for

• To send project updates, invoices, and other service-related communications

• To improve our website and understand how visitors use it

• To comply with our legal and financial obligations

• To send occasional marketing updates or studio news — only where you have opted in

We do not use your data for automated decision-making or profiling.

4. Our Lawful Basis for Processing

Under UK GDPR, we process your data on the following bases:

• Contract performance — to fulfil services you have engaged us for

• Legitimate interests — to run and improve our business, and respond to enquiries

• Legal obligation — to comply with UK tax, finance, and data protection law

• Consent — for any marketing communications, which you may withdraw at any time

5. Who We Share Your Data With

We do not sell, rent, or trade your personal data. We may share limited information with:

• Third-party tools and platforms used to deliver our services (e.g. project management software, cloud storage, email platforms, website builders, accounting software)

• Payment processors — for secure handling of invoices and transactions

• Legal or regulatory authorities — if required by law

All third-party providers we use are required to handle your data securely and in compliance with applicable data protection law. Where data is processed outside the UK, we ensure appropriate safeguards are in place.

6. How Long We Keep Your Data

• Client project data is retained for up to 7 years in line with HMRC financial record-keeping requirements

• Enquiry data (where no project was engaged) is retained for up to 12 months

• Website analytics data is retained as per the settings of our analytics provider (typically 14 months)

• Marketing contact data is retained until you unsubscribe or request deletion

When data is no longer needed, we delete or anonymise it securely.

7. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• The right to access — request a copy of the data we hold about you

• The right to rectification — ask us to correct any inaccurate data

• The right to erasure — request deletion of your data, subject to legal obligations

• The right to restrict processing — ask us to limit how we use your data

• The right to data portability — receive your data in a structured, machine-readable format

• The right to object — object to processing based on legitimate interests or for direct marketing

• The right to withdraw consent — for any processing based on consent, at any time

To exercise any of these rights, please email us at hello@tigerdot.co.uk. We will respond within 30 days. You will not be charged for making a request.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)

Website: www.ico.org.uk

Helpline: 0303 123 1113

8. Cookies

Our website uses cookies to improve your experience and help us understand how the site is used. Cookies are small text files stored on your device.

We use:

• Essential cookies — necessary for the website to function

• Analytics cookies — to understand traffic and usage patterns (e.g. Google Analytics or similar)

You can manage or disable cookies via your browser settings at any time. Disabling non-essential cookies will not affect your ability to use our website.

9. Data Security

We take the security of your data seriously. We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, alteration, or disclosure.

This includes the use of encrypted file storage, secure email, and restricted access to client data. In the unlikely event of a data breach that affects your rights or freedoms, we will notify you and the ICO as required by law.

10. Third-Party Websites

Our website may contain links to third-party websites, including social media platforms and partner tools. This Privacy Policy applies only to Tigerdot™. We are not responsible for the privacy practices of any external websites, and we encourage you to read their policies directly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The current version will always be available on our website, with the date of last update clearly shown at the top. For significant changes, we will notify active clients directly.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:

Tigerdot™

Email: hello@tigerdot.co.uk

Website: www.tigerdot.co.uk

We aim to respond to all data-related enquiries within 5 working days.

Tigerdot™ — Brand Strategy & Identity Studio — Hertfordshire, UK