Majestic branding.
Built for digital.
Majestic branding.
Built for digital.
Majestic branding.
Built for digital.
We help mission-driven founders build sharp digital first brands customers and investors love - using our EVOBrand™ framework, in a 2-week* Brand Sprint.
We help mission-driven founders build sharp digital first brands customers and investors love using our EVOBrand™ framework, in a 2-week* Brand Sprint.
We help mission-driven founders build sharp digital first brands customers and investors love - using our EVOBrand™ framework, in a 2-week* Brand Sprint.
just dropped
just dropped
just dropped
Givicle
Brand Identity design for the workplace giving platform on a mission to bring back a culture of giving in the workplace and help offset the cost of living crisis for employees.
BRAND IDENTITY
VISUAL DESIGN
WEBSITE
SOCIAL MEDIA
let me work it
let me work it
let me work it
about us
about us
about us
We evolve brands into ecosystems that strike ⚡
We evolve brands into ecosystems that strike ⚡
We evolve brands into ecosystems that strike ⚡
Hey there, I’m Vic! 👋
I’m a strategic brand designer and the founder of Tigerdot™.
We're a small but mighty brand and design studio based just outside North West London. Female-founded, wildly creative and technically immaculate - running on pure tiger energy, optimism and instinct.
In a world rushing to use AI to move faster, bad foundations just create louder chaos. Our secret weapon? EVOBrand™ - our strategic framework that takes you from rock-solid foundations to a complete brand toolkit, including your iconic logo - fully optimised for digital. We keep things simple, agile and fun!
With our highly specialised creative partners, our 'Tiger Team' is ready to help roll out your brand, we've got you covered from digital strategy, to social content and trademarks. No more wasting time, money, or energy. Just pure momentum and a brand built to smash those ambitious targets.
Hey there, I’m Vic! 👋
I’m a brand identity designer and the founder of Tigerdot™ - we're a small but mighty brand and design studio based just outside North West London. Female-founded, wildly creative, technically immaculate, and running on pure tiger instinct.
Our secret weapon? EVOBrand™- our proprietary framework that takes you from first instinct to final strike. Simple, effective and fun!
In a world rushing to use AI to move faster, bad foundations just create louder chaos. We start with EVOBrand™ rock-solid framework as a foundation, then build everything from your iconic logo to a complete brand toolkit - fully optimised for digital.
With our highly specialised creative partners, our 'Tiger Team' is ready to roll out your brand, we've got you covered from Brand Photography to trademarks. No more wasting time, money, or energy. Just pure momentum and a brand built to smash those ambitious targets.
evolve right
evolve right
evolve right
EVOBrand™ Framework
EVOBrand™ Framework
EVOBrand™ Framework
You're done playing it safe. Done winging it. This is how we transform your brand from basic to ICONIC.
You're done playing it safe. Done winging it. This is how we transform your brand from basic to ICONIC.
You're done playing it safe. Done winging it. This is how we transform your brand from basic to ICONIC.
01
Instinct
BRAND DISCOVERY
First, we understand where you are today. We scout the terrain, map the research, and gut-check every insight - surfacing problems and spotting opportunities before we move onto strategy.
02
Territory
BRAND STRATEGY
Next, we get clear on who you are - your purpose, your personality, what you stand for. We lock in your prime target, position you to win, and stake out the ground that's unique to your business.
03
Mark
BRAND IDENTITY
Now we bring it to life. From your brand brief, we build your striking identity - digital-first from the start. We develop, test and refine, all the way from brandscape to final sign off.
04
Strike
BRAND TOOLKIT
Finally, we send your brand out into the world. Toolkit in hand, ready to launch. Application guidelines, design templates and your Canva toolkit, all locked in and ready to go.
01
Instinct
BRAND DISCOVERY
First, we understand where you are today. We scout the terrain, map the research, and gut-check every insight - surfacing problems and spotting opportunities before we move onto strategy.
02
Territory
BRAND STRATEGY
Next, we get clear on who you are - your purpose, your personality, what you stand for. We lock in your prime target, position you to win, and stake out the ground that's unique to your business.
03
Mark
BRAND IDENTITY
Now we bring it to life. From your brand brief, we build your striking identity - digital-first from the start. We develop, test and refine, all the way from brandscape to final sign off.
04
Strike
BRAND TOOLKIT
Finally, we send your brand out into the world. Toolkit in hand, ready to launch. Application guidelines, design templates and your Canva toolkit, all locked in and ready to go.
01
Instinct
BRAND DISCOVERY
First, we understand where you are today. We scout the terrain, map the research, and gut-check every insight - surfacing problems and spotting opportunities before we move onto strategy.
02
Territory
BRAND STRATEGY
Next, we get clear on who you are - your purpose, your personality, what you stand for. We lock in your prime target, position you to win, and stake out the ground that's unique to your business.
03
Mark
BRAND IDENTITY
Now we bring it to life. From your brand brief, we build your striking identity - digital-first from the start. We develop, test and refine, all the way from brandscape to final sign off.
04
Strike
BRAND TOOLKIT
Finally, we send your brand out into the world. Toolkit in hand, ready to launch. Application guidelines, design templates and your Canva toolkit, all locked in and ready to go.
kind words
kind words
kind words
Vic was fantastic at creating our brand look and feel. I wanted an uplifting vibe as often the disabled community is portrayed in a bleak way. She nailed this perfectly. Working with Vic as our creative partner is a dream as she’s happy to flex around our chaotic startup. Highly recommend.”
Georgina Colman
Founder, Purpl
I approached Vic not fully knowing what I needed. I just knew that I needed a brand that complemented my product. Vic was incredible at guiding me through the options and process, helping me to clarify my vision and turn my ideas into clear messaging and a strong visual concept.”
Nicky Sandhu-Wall
Founder, Givicle
I had a clear vision for what I wanted, but I couldn't translate that feeling into a brand. After disappointing experiences with larger agencies, working with Vic was a breath of fresh air. She took the time to understand not only the product, but the people we were creating it for, and her enthusiasm quickly became part of the journey. From branding and copy to the website and product design, everything was delivered with creativity, care and attention to detail. If you're building something new, I'd recommend talking to Vic first - you'll save time, money and end up with a brand that truly fits.
Neal Packman
Founder, Careguider
As a marketing professional myself I found working with Vic on my new startup branding an exciting and fun process. The brand strategy workshop was straightforward and it really got us thinking about Hone from an outside perspective. The brand identity created from our brief captured the essence of Hone perfectly, from the flexible design system and illustrations all the way through the digital execution is spot on!”.
Ria Gabriel O'Sullivan
Founder, Hone
We first worked with Vic 5 years ago on a simple identity, but as the business grew, we needed to evolve the branding to really reflect our new dual offering, unique personality and positive storytelling approach. Our identity needed to show how we offer both mental and physical first aid training. Thanks to Vic’s creative vision our brand is now looking sharp and consistent everywhere. We can’t thank Vic enough for helping Rejuvenate shine! If you need help bringing your brand to life, I’d definitely recommend Vic and the Tigerdot team.
Karen Bickmore
Founder, Rejuvenate
We first worked with Vic 5 years ago on a simple identity, but as the business grew, we needed to evolve the branding to really reflect our new dual offering, unique personality and positive storytelling approach. Our identity needed to show how we offer both mental and physical first aid training. Thanks to Vic’s creative vision our brand is now looking sharp and consistent everywhere. We can’t thank Vic enough for helping Rejuvenate shine! If you need help bringing your brand to life, I’d definitely recommend Vic and the Tigerdot team.
Karen Bickmore
Founder, Rejuvenate
When I first started Ashleigh Homes I got by on word of mouth and networking, but not having a professional brand identity started to hold the business back. We lacked credibility not having any business cards or a website that which looked professional. The Clarity Session and that gave us such clarity and direction. We loved how easy it felt working with Vic and she captured the essence of our business perfectly.”
Anthony Brundritt
Founder, Ashleigh Homes
I highly recommend Tigerdot - digital brand studio! Working with Tigerdot to create the Nurture4 brand, made what initially felt like an overwhelming process, into something clear and manageable. Vicky really listened, offered expert guidance and simplified the many elements involved in building a brand. The result is a fresh, modern identity that perfectly captures what Nurture4 stands for, with flexible design elements that keep our content consistent and on brand. Tigerdot truly brings out the best in your brand.”
Nikki Roy
Founder, Nurture4
Vic was fantastic at creating our brand look and feel. I wanted an uplifting vibe as often the disabled community is portrayed in a bleak way. She nailed this perfectly. Working with Vic as our creative partner is a dream as she’s happy to flex around our chaotic startup. Highly recommend.”
Georgina Colman
Founder, Purpl
I approached Vic not fully knowing what I needed. I just knew that I needed a brand that complemented my product. Vic was incredible at guiding me through the options and process, helping me to clarify my vision and turn my ideas into clear messaging and a strong visual concept.”
Nicky Sandhu-Wall
Founder, Givicle
I had a clear vision for what I wanted, but I couldn't translate that feeling into a brand. After disappointing experiences with larger agencies, working with Vic was a breath of fresh air. She took the time to understand not only the product, but the people we were creating it for, and her enthusiasm quickly became part of the journey. From branding and copy to the website and product design, everything was delivered with creativity, care and attention to detail. If you're building something new, I'd recommend talking to Vic first - you'll save time, money and end up with a brand that truly fits.
Neal Packman
Founder, Careguider
As a marketing professional myself I found working with Vic on my new startup branding an exciting and fun process. The brand strategy workshop was straightforward and it really got us thinking about Hone from an outside perspective. The brand identity created from our brief captured the essence of Hone perfectly, from the flexible design system and illustrations all the way through the digital execution is spot on!”.
Ria Gabriel O'Sullivan
Founder, Hone
We first worked with Vic 5 years ago on a simple identity, but as the business grew, we needed to evolve the branding to really reflect our new dual offering, unique personality and positive storytelling approach. Our identity needed to show how we offer both mental and physical first aid training. Thanks to Vic’s creative vision our brand is now looking sharp and consistent everywhere. We can’t thank Vic enough for helping Rejuvenate shine! If you need help bringing your brand to life, I’d definitely recommend Vic and the Tigerdot team.
Karen Bickmore
Founder, Rejuvenate
We first worked with Vic 5 years ago on a simple identity, but as the business grew, we needed to evolve the branding to really reflect our new dual offering, unique personality and positive storytelling approach. Our identity needed to show how we offer both mental and physical first aid training. Thanks to Vic’s creative vision our brand is now looking sharp and consistent everywhere. We can’t thank Vic enough for helping Rejuvenate shine! If you need help bringing your brand to life, I’d definitely recommend Vic and the Tigerdot team.
Karen Bickmore
Founder, Rejuvenate
When I first started Ashleigh Homes I got by on word of mouth and networking, but not having a professional brand identity started to hold the business back. We lacked credibility not having any business cards or a website that which looked professional. The Clarity Session and that gave us such clarity and direction. We loved how easy it felt working with Vic and she captured the essence of our business perfectly.”
Anthony Brundritt
Founder, Ashleigh Homes
I highly recommend Tigerdot - digital brand studio! Working with Tigerdot to create the Nurture4 brand, made what initially felt like an overwhelming process, into something clear and manageable. Vicky really listened, offered expert guidance and simplified the many elements involved in building a brand. The result is a fresh, modern identity that perfectly captures what Nurture4 stands for, with flexible design elements that keep our content consistent and on brand. Tigerdot truly brings out the best in your brand.”
Nikki Roy
Founder, Nurture4
Ready to make your mark?
You need a partner with real creative vision and the technical chops to back it up. One who gives your brand clarity, premium style and a wild edge, so it gets remembered, loved and trusted.
Building brands can feel like swimming upstream. We're here to make it feel like fun. Starting from scratch or ready to evolve, we'll jump in and make it happen. Tigers love swimming.
Ready to make your mark?
You need a partner with real creative vision and the technical chops to back it up. One who gives your brand clarity, premium style and a wild edge, so it gets remembered, loved and trusted.
Building brands can feel like swimming upstream. We're here to make it feel like fun. Starting from scratch or ready to evolve, we'll jump in and make it happen. Tigers love swimming.