Branding for
seriously good ideas
Branding for
seriously
good ideas
Branding for
seriously good ideas






























sStrategically sharp, wildly creative and built to scale.
Powered by the EVOBrand™ framework.
And a ridiculous amount of tea.
We’re a brand studio for mission-driven founders building brands in ecom, apps and digital platforms.
We’re a digital brand studio for mission-driven founders and ambitious service businesses.
We’re a brand studio for mission-driven founders building ecom, apps and digital platforms.
Strategically sharp, wildly creative and built to flex.
Powered by the EVOBrand™ framework.
And a ridiculous amount of tea.
Strategically sharp, wildly creative and built to scale.
Powered by the EVOBrand™ framework. And a ridiculous amount of tea.
BRAND STRATEGY - BRAND IDENTITY - DIGITAL DESIGN - SOCIAL
BRAND STRATEGY - BRAND IDENTITY
DIGITAL DESIGN - SOCIAL
Givicle
Brand Identity design for the workplace platform on a mission to bring back a culture of giving in the workplace and help offset the cost of living crisis for employees.
From a basic logo and scattered designs, to clarity and confidence to launch the platform and start pitching first paying users.
BRAND IDENTITY
VISUAL DESIGN (UI)
WEBSITE
PITCH DECK
SOCIAL MEDIA
STATIONERY
About
Hi, I'm Vic!
I'm a freelance Brand Consultant and designer. I've worked in the design industry for over 20 years and now I'm on a mission to bring my big brand knowledge to help startups and small businesses launch and grow with strategic thinking, standout original creative and digital expertise to help you evolve effortlessly.
We’re not a normal studio, I work as a solo consultant alongside a network team of specialists, each with over 15+ years of experience. Not Fiverr freelancers, but not an expensive brand agency.
Most founders we help think branding is simply a logo, some colours and fonts. But that's just the juicy cherry on top, the tangible bits we see visually. Your brand is so much more than that, it's the gut feeling people get when they connect emotionally to your brand, that makes them choose you over your competitors.
That’s the part we get stuck into with our strategic framework, EVOBrand, whatever stage you’re at we follow the process, connect the dots in the messy middle and create your new brand identity.
Hi, I'm Vic!
I'm a freelance Brand Consultant and the founder of tigerdot. A creative brand studio for mission driven startups and businesses building in the digital space.
Wildly creative, digitally excellent, powered by our jargon-free strategy process EVOBrand™.
Most founders we help think branding is a logo, some colours and fonts. This is the bit we see visually, the tangible parts. But your brand is so much more than that. It's the gut feeling people have about you. The intangible bits like your personality, the experience they have and how they connect emotionally to your brand. People don't buy what you do, they buy why you do it.
EVOBrand, our strategic framework, starts there. From rock-solid foundations, to a complete brand toolkit, including your iconic logo, fully optimised for digital, AI ready and built to evolve with your business.
Hi, I'm Vic!
I'm a freelance Brand Consultant and the founder of tigerdot. We're a creative partner helping gstartups and businesses building in the digital space.
Wildly creative, digitally excellent, powered by our jargon-free strategy process EVOBrand™.
Most founders we help think branding is a logo, some colours and fonts. This is the bit we see visually, the tangible parts. But your brand is so much more than that. It's the gut feeling people have about you. The intangible bits like your personality, the experience they have and how they connect emotionally to your brand. People don't buy what you do, they buy why you do it.
EVOBrand, our strategic framework, starts there. From rock-solid foundations, to a complete brand toolkit, including your iconic logo, fully optimised for digital, AI ready and built to evolve with your business.



“Branding is the process of connecting good strategy with good creativity.”
Marty Neumeier
“Branding is the process of connecting good strategy with good creativity.”
Marty Neumeier
“Branding is the process of connecting good strategy with good creativity.”
Marty Neumeier
What our client's say…
What our client's say…
What our client's say…
Vic was fantastic at creating our brand look and feel. I wanted an uplifting vibe as often the disabled community is portrayed in a bleak way. She nailed this perfectly. Working with Vic as our creative partner is a dream as she’s happy to flex around our chaotic startup. Highly recommend.”

Georgina Colman
Founder, Purpl
I approached Vic not fully knowing what I needed. I just knew that I needed a brand that complemented my product. Vic was incredible at guiding me through the options and process, helping me to clarify my vision and turn my ideas into clear messaging and a strong visual concept.”

Nicky Sandhu-Wall
Founder, Givicle
I had a clear vision for what I wanted, but I couldn't translate that feeling into a brand. After disappointing experiences with larger agencies, working with Vic was a breath of fresh air. She took the time to understand not only the product, but the people we were creating it for, and her enthusiasm quickly became part of the journey. From branding and copy to the website and product design, everything was delivered with creativity, care and attention to detail. If you're building something new, I'd recommend talking to Vic first - you'll save time, money and end up with a brand that truly fits."

Neal Packman
Founder, Careguider
As a marketing professional myself I found working with Vic on my new startup branding exciting and fun. The brand strategy workshop was straightforward and it really got us thinking about Hone from an outside perspective. Vic was so easy to work with. Challenged and pushed me. Her thinking and wanting to deliver uniqueness were superb. She really got underneath the brand to identify what I wanted and the brand identity created from our brief captured the essence of Hone perfectly, from the logo to the illustrations and the digital execution is spot on!.”

Ria Gabriel O'Sullivan
Founder, Hone
When I first started Ashleigh Homes I got by on word of mouth and networking, but not having a professional brand identity started to hold the business back. We lacked credibility not having any business cards or a website that which looked professional. The Clarity Session and that gave us such clarity and direction. We loved how easy it felt working with Vic and she captured the essence of our business perfectly.”

Anthony Brundritt
Founder, Ashleigh Homes
I highly recommend Tigerdot - digital brand studio! Working with Tigerdot to create the Nurture4 brand, made what initially felt like an overwhelming process, into something clear and manageable. Vic really listened, offered expert guidance and simplified the many elements involved in building a brand. The result is a fresh, modern identity that perfectly captures what Nurture4 stands for, with flexible design elements that keep our content consistent and on brand. Tigerdot truly brings out the best in your brand.”

Nikki Roy
Founder, Nurture4
Vic was fantastic at creating our brand look and feel. I wanted an uplifting vibe as often the disabled community is portrayed in a bleak way. She nailed this perfectly. Working with Vic as our creative partner is a dream as she’s happy to flex around our chaotic startup. Highly recommend.”

Georgina Colman
Founder, Purpl
I approached Vic not fully knowing what I needed. I just knew that I needed a brand that complemented my product. Vic was incredible at guiding me through the options and process, helping me to clarify my vision and turn my ideas into clear messaging and a strong visual concept.”

Nicky Sandhu-Wall
Founder, Givicle
I had a clear vision for what I wanted, but I couldn't translate that feeling into a brand. After disappointing experiences with larger agencies, working with Vic was a breath of fresh air. She took the time to understand not only the product, but the people we were creating it for, and her enthusiasm quickly became part of the journey. From branding and copy to the website and product design, everything was delivered with creativity, care and attention to detail. If you're building something new, I'd recommend talking to Vic first - you'll save time, money and end up with a brand that truly fits."

Neal Packman
Founder, Careguider
As a marketing professional myself I found working with Vic on my new startup branding exciting and fun. The brand strategy workshop was straightforward and it really got us thinking about Hone from an outside perspective. Vic was so easy to work with. Challenged and pushed me. Her thinking and wanting to deliver uniqueness were superb. She really got underneath the brand to identify what I wanted and the brand identity created from our brief captured the essence of Hone perfectly, from the logo to the illustrations and the digital execution is spot on!.”

Ria Gabriel O'Sullivan
Founder, Hone
When I first started Ashleigh Homes I got by on word of mouth and networking, but not having a professional brand identity started to hold the business back. We lacked credibility not having any business cards or a website that which looked professional. The Clarity Session and that gave us such clarity and direction. We loved how easy it felt working with Vic and she captured the essence of our business perfectly.”

Anthony Brundritt
Founder, Ashleigh Homes
I highly recommend Tigerdot - digital brand studio! Working with Tigerdot to create the Nurture4 brand, made what initially felt like an overwhelming process, into something clear and manageable. Vic really listened, offered expert guidance and simplified the many elements involved in building a brand. The result is a fresh, modern identity that perfectly captures what Nurture4 stands for, with flexible design elements that keep our content consistent and on brand. Tigerdot truly brings out the best in your brand.”

Nikki Roy
Founder, Nurture4
Faqs
Faqs
Do you provide post-launch support?
Do you work with early stage startups?
How do I know if Tigerdot are a good fit for me?
What industries do you specialise in?
Do you offer custom brand solutions?
How long do your projects typically take?
Ready to make your mark?
Ready to make your mark?
Ready to make your mark?
Your brand needs clarity, premium style and a wild edge. We bring the creative vision and technical chops to make building it simple, agile and fun.
Ready to start or evolve? Let's dive in. (Tigers love swimming!)











