About

We’re not cheap and cheerful freelancers, but we’ve not an expensive brand agency either. We’re a female-owned micro studio backed by a Tiger Team of highly experienced specialists, ready to assemble to tackle specific problems or briefs.

So you get the big thinking expertise of a cross-functional, agile and focused problem-solving team across brand, product and marketing.

Founder's story

Hey, I’m Vic, the founder of tigerdot.

I've been a creative misfit since childhood, born into a family of makers and entrepreneurs, I've always had a bit of a wild streak! School never clicked for me beyond the creative subjects and maths, so at 16 I left for Art College, dabbling in photography, fashion, fine art and graphic design. I continued higher education getting a Distinction in HND Digital Production and a 2:1 BA in Multimedia Design. I didn't like school but I have a passion for learning new things!

Designing a website for Boots when the internet was new during a graphic design module was the moment I knew I was passionate about digital. The mix of creative and technical together was both fun and a challenge. That digital mix carried me through 20 years in the industry, web design, print studios, freelance stints, and senior brand roles across digital, marketing and UX teams for e-commerce giants including Mothercare and Ocado, where I led a digital brand refresh across UX teams in the UK and Europe.

One pandemic, two kids, and two decades of earning my creative stripes later, I struck out on my own in 2024. Today I bring founders and independent businesses a rare mix: bold creative vision backed by real technical expertise (I used to code, so I speak dev), and a passion for helping founders turn ambitious ideas into brands that launch, grow, and evolve.

the sweet spot

How we're positioned perfectly for funded, mission-driven founders

Cheap Online Freelancer

£50 - £1000

You'll get a logo, brand done right? Wrong. There’s unlikely any original thinking behind the logo, it says nothing about your brand and it's blending into the sea of sameness.

Cheap freelancers are often hard to reach or won't do amends, it's one and done and they are busy churning out the same logos over and over.

They rely heavily on AI tools and lack real-world brand or technical understanding, so it won't scale or flex digitally eg your favicon is 32px. Plus, a logo too close to a competitor can possibly get you sued for copyright.

That £50 logo might come back to bite you, leave you in brand debt or confuse potential customers.

Digital Brand Studio

£2500 - £25k

We keep things simple, agile, and focused on what matters: helping your brand grow with clarity and confidence.

We're your experienced creative partner with unique vision and big-business thinking, who actually cares if you succeed.

No complex jargon - just clear strategy, creative thinking, and a brand identity built for real world application and accessibility.

We don’t just design logos; we build premium striking brand ecosystems that evolve and scale, at an affordable value based price that fits your business stage and budget.

Expensive Brand Agency

£50k - £500k!

Lots of process. Lots of jargon. Lots of time. Things move slowly, get overly complicated, and lose meaning along the way. Your competitor launched months ago!

You’re just one of many projects in a long queue, working with a bloated team that is hard to reach directly, with info getting lost in translation.

You are handed rigid processes to create content and complex guidelines that no one actually reads, and that won't flex with your fast-paced startup.

Yes, you’ll get a big, polished brand identity that might win them some industry awards for their agency- but it comes with a hefty price tag!

OUR VALUES

Our guiding principles we value and believe in

Keep it simple

We like things clear, honest and easy to understand. From straight talking strategies, to honest feedback and clean designs - keep the jargon out and simplicity in.

Design Thinking

We take design beyond just how it looks. By blending experience, curiosity and real market insight, we connect the dots and solve problems unique and creative ways.

Hyperfocus Wins

We work with a small number of clients at a time so we can dive in deep. That means staying agile and following the process - so every project gets the best outcome.

Better Together

Great work happens when different perspectives come together. We value different people's point of view, collaboration and solving problems together - the best ideas happen when we work together.

Space to Evolve

Things change fast - and we love that. We’re always learning, experimenting and sharpening our stripes with every project we take on. Then passing that knowledge on to each other and our clients.

Good Karma

We believe that bringing energy, optimism and positivity into our work creates great things for great brands. Do good work, have fun and keep a healthy work-life balance - and the rest will follow.